Site for Proposal Purposes Only

About LOGO Guide Signs

 

LOGO Guide Signs are the eye-catching blue Specific Service Signs located on eligible highways that guide motorists to services such as gas, food, lodging, attractions, and camping. The signs show the exit numbers where those services are located. For businesses not visible from the highway, a directional ramp sign will guide drivers to each business.

Why LOGOS?

  • Enhances Travel Experience: Clear and consistent signage for gas, dining, and lodging facilities.
  • Simplifies navigation: Helps travelers easily navigate to businesses along the highways.
  • Brand Visibility: Motorists can identify specific brands or service providers before exiting the highway.
  • Supports Local Economies: Traveles follow the familiar “blue signs” to your business.
  • Cost-Effective Advertising: Highway advertising offers affordable, impactful brand exposure.

Colorado LOGOS

Fees are based on the Average Daily Traffic Count (ADTC) for each interchange, and are inclusive of a mainline and ramp business logo, where applicable. Additional fees may apply for fabrication and installation of the business logos.

ADCT Anual Fee Per Direction
0-9,999 (pending approval)
10,000 – 59,999 (pending approval)
30,000 – 59,999 (pending approval)
60,000+ (pending approval)

About TODS Guide Signs

 

The Tourist-Oriented Directional Signing (TODS) program enhances travel experiences and supports local economies, especially in less familair areas. These distinctive blue signs with white text and symbols provide clear directions to tourist attractions like historical sites, recreational facilities, dining, and lodging. By guiding travelers to destinations not visible from main roads, TODS reduces navigation stress, improves road safety, and helps tourists make the most of their journeys. For local businesses, TODS increases visibility and attracts visitors, driving economic growth and promoting the discovery of local attractions.

Why TODS?

  • Enhances Travel Experience: Clear and consistent signage for local attractions, service, and recreational facilities.
  • Simplifies navigation: Helps travelers easily navigate rural areas, reducing the chance of getting lost.
  • Boosts Local Businesses: Increases visibility for businesses by guiding tourists to less visible destinations.
  • Supports Local Economies: Promotes tourism and economic growth more in local areas.

Colorado TODS

Directional guidance to historical, recreational, cultural, commerical, religious, scientific and natural phemonena sites, as well as service oriented establishments.

(pending approval)/ Direction

Additional fees may apply for fabrication and installation.

TODS Eligibility Criteria

To qualify, services shall be open to all persons regardless of race, religion, color, sex, or national origin. A business establishment, meeting the following criteria, may be considered for placement on a specific service sign panel.

Services

  • Gas
  • Food
  • Lodging

Historical

  • Historic Areas
  • Memorials
  • Mansions

Religious Sites

  • Historical cemeteries
  • Historical churches
  • Shrines

Commercial

  • Antique shops
  • Farm markets
  • Gift shops

Natural Phenomena

  • Rock formations
  • Cliff dwellings
  • Fossil beds
  • Sand dunes

Scientific

  • Observatories
  • Botanical gardens
  • Prehistoric sites

Cultural

  • Drama
  • Amphitheater
  • Galleries

Recreational

  • Natural scenic beauty
  • Outdoor recreational
  • Rafting
  • Guest ranch

Distance to Services and Facilities

A permit applicant must derive the major portion of income of number of visitors during the normal business season from motorists not residing in the immediate area (90 days of data from sales is required as proof). Maximum distance of service: 15 miles.

LOGOS Eligibility Criteria

Services are limited to gas, food, lodging, camping, adn attractions. To qualify, services shall be open to all persons regardless of race, religion, color, sex, or national origin.

Gas

  • Continuos operation at least 16 hours per day, 7 days a week
  • Vehicle services shall include fuel, oil, and water
  • Restroom facilities
  • Complimentary drinking water
  • Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)

Lodging

  • Licensing or approval, where required
  • Adequate sleeping accommodations.
  • Restroom facilities
  • Public telephone
  • Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances

Food

  • Licensing or approval, where required
  • Continuos operation to serve at least 2 meals per day, 6 days per week
  • Restroom facilities
  • Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)

Camping

  • Licensing or approval, where required
  • Adequate parking accommodations
  • Flush toilets
  • Complimentary drinking water
  • Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)

Attraction

  • Regional significance
  • Adequate parking accommodations
  • Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)
  • Be one of the following:
    • Natural phenomena
    • Historical sites or districts
    • Cultural sites
    • Amusement parks
    • Arenas
    • Areas of natural or scenic beauty
    • Golf courses
    • Museums
    • Recreational areas
    • Zoological or botanical parks
    • Wineries, distilleries, or breweries
    • Regionally-grown agricultural
    • Casinos

Distance to Services and Facilities

The maximum distance that eligible services can be located from the end of the exit ramp to qualify for a business sign should not exceed three (3) miles in either direction, except that within the 3-mile limit, services of the type being considered are not available, the limit of eligibility may be extended in 3 mile increments until one (I) or more services of the type being considered are reached. The maximum distance that these eligible services can be located from the main traveled way to qualify for a business sign shall not exceed fifteen (15) miles in either direction.

Application Form

ADVERTISER INFORMATION
DESIRED SIGN LOCATION DATA
Is there currently a LOGOS/TODS sign structure(s) at this exit?
Name(Required)

FAQs

How many business logo panels can be displayed on one sign?

No more than six (6) business logo panels shall be displayed on any background sign.

How much do logos cost?

LOGO Colorado Signs cost between $(pending approval) and $(pending approval) per year. This cost is determined by the daily traffic count for your area. In addition to these annual fees, there is a startup fee for installation and printing.

How much do tods cost?

TODS Signs cost $(pending approval) per direction per year.

How big is a mainline panel?

A mainlane panel is 48″ wide and 36″ tall.

What type of highway is eligible?

A controlled-access highway on the designated state highway system. These typically have on and off ramps and are grade separated.

Do I get to choose position and placement of sign assembly?

Panel position will be determined by a first-come, first-served basis of qualified applicants. In the event of multiple qualifiers, a lottery system for placement will be utilized.

Can I get a ramp sign without a mainline sign?

No, you must have a contract for a mainlane panel. Ramps signs are not contracted separately.

When is a ramp sign required?

Whenever the motorist must make a change in the original direction of travel in order to receive service. TxDOT does not allow ramp signs to be placed without a mainlane sign.

How long will it take for my LOGOS to be installed?

For new structures, it will take about six months from the day we receive your application to the date of installation. For existing structures, it will take about five weeks from the day we receive your application to the date of installation.

Do you offer screen printing?

Yes, screen printing is available upon request. Please call our office for more information.

Mainlane LOGOS cost: $250 for the first color; $50 for each additional color

Ramp LOGOS cost: $175 for the first color; $50 for each additional color

What are the eligibility requirements for the EV (Electric Charging) snipe?

To be eligible to include the EV (Electric Charging) snipe to your Gas business logo:

  • The facility is immediately adjacent to the signed conventional highway or lies on a roadway intersected by the signed highway;
  • The facility is open to the general public while continuously operating for at least 12 hours per day, 7 days a week;
  • The facility has an on-premise sign, visible to motorists, that clearly identifies the specific fuel(s) available at the facility;
  • For cities with a population of 250,000 or more: be within a 1/2 mile of the eligible signed intersection;
    • For areas with a population of 15,000-250,000: be within 1 mile of the eligible signed intersection;
    • For area with a population of 15,000 or less: be within 2 miles of the eligible signed intersection;
  • Facilities with Level 3 or higher electric charging stations must contain a cluster with 2 or more charging posts;
    • **Level 1 and Level 2 charging stations do not qualify for signing
  • The electric charging station is illuminated and includes regulatory signs that clearly identify the dedicated parking spaces for electric vehicle charging