About LOGO Guide Signs
LOGO Guide Signs are the eye-catching blue Specific Service Signs located on eligible highways that guide motorists to services such as gas, food, lodging, attractions, and camping. The signs show the exit numbers where those services are located. For businesses not visible from the highway, a directional ramp sign will guide drivers to each business.
Why LOGOS?
- Enhances Travel Experience: Clear and consistent signage for gas, dining, and lodging facilities.
- Simplifies navigation: Helps travelers easily navigate to businesses along the highways.
- Brand Visibility: Motorists can identify specific brands or service providers before exiting the highway.
- Supports Local Economies: Traveles follow the familiar “blue signs” to your business.
- Cost-Effective Advertising: Highway advertising offers affordable, impactful brand exposure.
Colorado LOGOS
Fees are based on the Average Daily Traffic Count (ADTC) for each interchange, and are inclusive of a mainline and ramp business logo, where applicable. Additional fees may apply for fabrication and installation of the business logos.
| ADCT | Anual Fee Per Direction |
|---|---|
| 0-9,999 | (pending approval) |
| 10,000 – 59,999 | (pending approval) |
| 30,000 – 59,999 | (pending approval) |
| 60,000+ | (pending approval) |
Eligibility Criterias
Services are limited to gas, food, lodging, camping, adn attractions. To qualify, services shall be open to all persons regardless of race, religion, color, sex, or national origin.
Gas
- Continuos operation at least 16 hours per day, 7 days a week
- Vehicle services shall include fuel, oil, and water
- Restroom facilities
- Complimentary drinking water
- Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)
Lodging
- Licensing or approval, where required
- Adequate sleeping accommodations.
- Restroom facilities
- Public telephone
- Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances
Food
- Licensing or approval, where required
- Continuos operation to serve at least 2 meals per day, 6 days per week
- Restroom facilities
- Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)
Camping
- Licensing or approval, where required
- Adequate parking accommodations
- Flush toilets
- Complimentary drinking water
- Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)
Attraction
- Regional significance
- Adequate parking accommodations
- Maximum distance of service: 3 miles (may extend to 5 miles in certain circumstances)
- Be one of the following:
- Natural phenomena
- Historical sites or districts
- Cultural sites
- Amusement parks
- Arenas
- Areas of natural or scenic beauty
- Golf courses
- Museums
- Recreational areas
- Zoological or botanical parks
- Wineries, distilleries, or breweries
- Regionally-grown agricultural
- Casinos
Distance to Services and Facilities
The maximum distance that eligible services can be located from the end of the exit ramp to qualify for a business sign should not exceed three (3) miles in either direction, except that within the 3-mile limit, services of the type being considered are not available, the limit of eligibility may be extended in 3 mile increments until one (I) or more services of the type being considered are reached. The maximum distance that these eligible services can be located from the main traveled way to qualify for a business sign shall not exceed fifteen (15) miles in either direction.
Application Form
FAQs
How many business logo panels can be displayed on one sign?
No more than six (6) business logo panels shall be displayed on any background sign.
How much do logos cost?
LOGO Colorado Signs cost between $(pending approval) and $(pending approval) per year. This cost is determined by the daily traffic count for your area. In addition to these annual fees, there is a startup fee for installation and printing.
How big is a mainline panel?
A mainlane panel is 48″ wide and 36″ tall.
What type of highway is eligible?
A controlled-access highway on the designated state highway system. These typically have on and off ramps and are grade separated.
Do I get to choose position and placement of sign assembly?
Panel position will be determined by a first-come, first-served basis of qualified applicants. In the event of multiple qualifiers, a lottery system for placement will be utilized.
Can I get a ramp sign without a mainline sign?
No, you must have a contract for a mainlane panel. Ramps signs are not contracted separately.
When is a ramp sign required?
Whenever the motorist must make a change in the original direction of travel in order to receive service. TxDOT does not allow ramp signs to be placed without a mainlane sign.
How long will it take for my LOGOS to be installed?
For new structures, it will take about six months from the day we receive your application to the date of installation. For existing structures, it will take about five weeks from the day we receive your application to the date of installation.
Do you offer screen printing?
Yes, screen printing is available upon request. Please call our office for more information.
Mainlane LOGOS cost: $250 for the first color; $50 for each additional color
Ramp LOGOS cost: $175 for the first color; $50 for each additional color